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This site has the following in the web page, "Museum design consultancy Philip Simpson Design specialise in design for the arts, museum and heritage sectors, delivering award-winning museum design in stimulating and accessible ways." We noticed that the web page also stated " We call upon a pool of expertise from bespoke interpretation teams, 3D designers and AV specialists, adding to our full range of museum graphic design services." It also stated " We build strong client relationships, deliver on aspirations and add value to each museum design project. Museum Design Museum Designer Museum Designers Museum G." The header had museum design as the highest ranking keyword. It was followed by museum designer, museum designers, and museum exhibition designers which isn't as ranked as highly as museum design. The next words the site uses is museum graphic designer. graphic designers was also included and might not be understood by search engines.